Understanding Google PageRank
Before we get in too deep, it is important that you have an understanding of Google PageRank. Put simply, PageRank (PR) is a way that Google measures websites. It is based on a complex and evolving algorithm, but you don't need to worry about that. What you need to know is that in general websites with higher PageRank are deemed more 'important' than those with lower PageRank. Therefore, high PR websites often have a greater chance of outranking low PR sites in a Google search.
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